How Climate Control Impacts Retail Sales and Customer Experience

Soaring temperatures in summer pose a range of problems in a retail environment, from creating health and safety risks for customers and staff and potential damage to stock to directly affecting how much money goes through the tills.

As the UK experiences greater frequencies of heatwaves, retailers must get to grips with the challenges posed by extreme weather and ensure they can maintain the ideal conditions for their business to thrive.

The Problems Hot Weather Can Create in the Retail Sector

Rising temperatures can make life uncomfortable for customers and staff, but they can have a very clear impact on a business’ bottom line. Footfall often decreases during spells of hot weather as we look to stay cool at home or work. And it can create unpleasant conditions in a retail environment, which in turn directly affects how much time and money a customer spends in the store.

There are health and safety risks to consider for both customers and staff, from heat exhaustion to dehydration, while the quality of some products may suffer. Effective climate control is a must to ensure things run smoothly.

What Does Effective Climate Control Look Like?

Heating, Ventilation and Air Conditioning (HVAC) solutions play a vital role year-round in maintaining optimal conditions. Creating a pleasant environment encourages shoppers to stay, it keeps employee productivity high and protects inventory from heat or humidity-related damage.

It’s important to maintain a pleasant and enjoyable customer experience to encourage them to return in the future, and an unpleasant experience can influence them to never to set foot in your store again.

The ideal temperature is generally between 20°C and 24°C, while consideration must also be given to humidity and air quality levels.

In order to ensure your business is heatwave ready, you should:

• Have a comprehensive plan in place on how to deal with extreme weather
• Prioritise customer and staff safety, ensuring access to hydration, shade and protection
• Be mindful of heat-producing equipment such as lights or computers
• Introduce climate control equipment such as air conditioning units, fans and dehumidifiers
• Evaluate your inventory based on products customers are more and less likely to purchase in hot weather

Why Choose Andrews Air Conditioning for Your Climate Control Needs?

As part of the nation’s most established specialist hire company, Andrews Air Conditioning knows dealing with hot weather conditions requires strategic planning and innovative cooling equipment.

With decades of experience and a vast product range across air conditioning hire, chiller hire and ventilation hire solutions we are extremely well-practiced in assisting clients with planned and emergency cooling requirements.

• Our vast array of cooling and ventilation equipment is available for immediate delivery from branches across the UK, installed and supported by our highly trained teams.
• Our air conditioning units come HEPA-filtered as standard, providing cool, clean air in an energy-efficient manner.
• We are equipped to deliver at the shortest notice, usually within 4 hours of your call, and you can call us 24 hours a day, 365 days a year.
• You’ll always be answered by one of our dedicated and knowledgeable team members, not by a machine.

Case Study: Andrews Air Conditioning guarantees the continued safety of garden centre pets

It’s not just humans who sometimes need a helping hand keeping cool as temperatures soar, but animals too. When a garden centre in Nottingham had difficulties keeping their rabbits and guinea pigs within a healthy temperature range, they contacted Andrews Air Conditioning for the solution.

Find out more

Be Heatwave Ready and Keep Your Business on Track

Hot weather can have a clear and defined impact on sales in the retail sector, so being prepared will pay dividends. Air conditioning, cooling and ventilation systems are the perfect solution for maintaining optimal temperatures, improving airflow and ensuring comfort for all.

To discover exactly how we can help call now on 0800 211 611 or enquire online.